Job Description

Be your best self – join the team at Soft Surroundings!

We believe that every woman – at every stage – should look and feel her very best.

At Soft Surroundings, we have many exciting and rewarding career opportunities at all levels. We’re an omnichannel retailer serving customers online and through our catalogs. Together with our talented team, we continue building on our rich history of unique style and outstanding customer service.

Benefits and perks:

• Medical, dental, and vision insurance on the first of the month following start date
• Competitive salaries
• Hybrid- remote/in-office work model
• 401(k) Retirement Plan Match
• Employee discounts
• Generous PTO, paid holidays, and sick time off

Position Overview

Soft Surroundings is seeking an experienced fashion Print & Product Copywriter to create persuasive, brand-right copy for our print catalogs. This role translates seasonal concepts, merchandising direction, and product details into compelling headlines, editorial stories, and product-focused copy that reflect the Soft Surroundings voice and resonate with our customer. The Print & Product Copywriter will also develop product names and SEO-informed product descriptions for the Soft Surroundings website, highlighting relevant features, benefits, fit, and style details. Reporting to the Director of Commercial Copy, this position balances creative storytelling with clear product communication that supports engagement and sales. This is a hybrid position based in Ft. Lauderdale, Florida.

Responsibilities

Content Creation:

• Develop compelling, brand-right fashion copy for print catalogs, including headlines, subheads, product copy, callouts, editorial stories, and other supporting content.
• Translate creative concepts, merchandising direction, and product priorities into cohesive editorial stories that strengthen each catalog and guide the customer journey.
• Communicate product features, benefits, fit, fabric, and styling relevance clearly and persuasively.
• Develop distinctive product names aligned with merchandising strategy, customer relevance, and search considerations.
• Write and optimize website product descriptions using SEO best practices and agentic tools, highlighting key features, benefits, fit, fabric, and style details.
• Partner with Creative, Merchandising, and E-Commerce teams to align copy with seasonal concepts and product priorities.

Brand Stewardship:

• Steward the Soft Surroundings voice across catalog and product copy, adapting tone and messaging to each story, category, and seasonal delivery.
• Identify inconsistencies, clichés, repetition, or off-brand language and recommend stronger solutions that elevate the work.

Workflow & Additional Responsibilities:

• Maintain organized, up-to-date files across shared drives, platforms, and project-management systems.
• Track assignments, revisions, approvals, and deadlines throughout the PDD process.
• Perform other duties as needed to support team and business priorities.

Qualifications

• Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field; equivalent professional experience may be considered.
• 5+ years of professional copywriting experience, preferably within fashion or apparel retail.
• Strong portfolio demonstrating print catalog experience, fashion sensibility, persuasive storytelling, and the ability to translate product and merchandising direction into customer-relevant copy.
• Experience writing product names and detailed product descriptions for print and website; working knowledge of agentic SEO principles, keyword optimization, and AI-assisted content tools.
• Exceptional command of grammar, spelling, punctuation, and editorial standards.
• Proficiency in Microsoft 365 and experience working within shared-file, content-development, or project-management platforms.

Skills & Attributes:

• Creative and commercial judgment, with the ability to develop fresh concepts that connect product and seasonal direction to the Soft Surroundings customer.
• Excellent editorial judgment and attention to detail, including grammatical and product accuracy, as well as the ability to identify repetition, clichés, and off-brand language.
• Strong organization, time management, and adaptability across multiple priorities, deadlines, and revision cycles.
• Collaborative approach and ability to interpret creative direction, incorporate feedback, and contribute thoughtful copy solutions.
• Sound judgment with emerging writing and content-development tools, including the ability to evaluate and refine AI-assisted content for accuracy, originality, and brand alignment.

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